I’ve visited three beaches with similar names on the West Coast that boasts the longest beaches. Yes! They are all named Long Beach – there’s Long beach, California; Long Beach, Washington; and Long Beach, Tofino, on Vancouver Island.
It seems, people are drawn to a place that can lay claim to something unique or someone who once lived there.
I came across Ernest Hemingway’s home in the historic district of Key West, Florida. It certainly looked like any heritage home from curb-side, and I wasn’t ready pay the $12 entrance fee to find out if he lived differently from everyone else.
In any case, it works, because people from all over come and pose in front of this monument. The citizens of this, otherwise sleepy, town are happy to host all the thousands that flock daily to this ordinary town.
Perhaps the church can learn something from this common marketing strategy. After all we do have the greatest news that the world needs to hear, the Good News.
We are the Hope of the World!